4.25.2011

Ode to the Professional Services Marketer

Inside this whirlwind box,
Come chosen words from text.
Thwarting the pressure of time from clocks,
Vigilant, venturesome, (sigh) vexed.

To quote an old professor,
“It’s ‘sheet’, but kind of nice.”
Encouragement from the chief oppressor,
“Well, just come down in price.”

The thing about that is this,
It is not just about a sell.
Mere honest words can bridge an abyss,
To ameliorate clientele.

Marketing is the conduit,
To tell the truth. To provide.
Linking ours, to theirs, to a formidable fit,
To Make! To create with pride!

It is you, our fearless Rainmaker,
Entrusted with our time.
Those things you say, those things you hear,
Marketer words can only rhyme.

Our process graphs the real you,
Highlighting the needs of them.
Side by side. An adventure for two.
A Project! Our World! A Gem!

So, hold up your torch. It is our fire.
Be great. Be honest. Forthright.
Guide them to you via what they desire,
With our message derived by that light.