Because, somebody has to care and I can’t help myself. I
care because it is my job as a friend, husband, a father, and Marketing
Director. And, if nobody cares it all just stagnates into mediocrity or falls
apart altogether.
You know what this means.
Winemakers use pretty much the same fruit. But the ones that put that
extra thought, the attention to detail, are the ones getting the WOW moment.
The other wines down the road that cost the same are just ok. I might or might
not be back.
My son’s grades are atrocious because he doesn’t care.
Nobody else seems to care either.
The service at the sandwich shop is made up of non-caring
college students just putting in their time to get the beer money. The customers
don’t care. They just want a sandwich.
The cork flooring we ordered for the house is back
ordered for months. We are incredibly inconvenienced, but the company getting
our money could care less. None in the supply chain want to make an effort.
Well, that is all about to change because I do care. That
alone makes a difference. If it is worth doing at all, it has value. You should
care. I’m shopping again for a flooring company that actually wants me to buy
their product. That was the last sandwich from that deli. My son has no choice IF
he cares about a car someday. And, I only allow myself wine club memberships
having a WOW factor.
When will you all learn the value of actually caring and going beyond mediocrity?
