5.25.2012

The Standard of Care

Why do you care?
Because, somebody has to care and I can’t help myself. I care because it is my job as a friend, husband, a father, and Marketing Director. And, if nobody cares it all just stagnates into mediocrity or falls apart altogether.

You know what this means.  Winemakers use pretty much the same fruit. But the ones that put that extra thought, the attention to detail, are the ones getting the WOW moment. The other wines down the road that cost the same are just ok. I might or might not be back.

My son’s grades are atrocious because he doesn’t care. Nobody else seems to care either.

The service at the sandwich shop is made up of non-caring college students just putting in their time to get the beer money. The customers don’t care. They just want a sandwich.

The cork flooring we ordered for the house is back ordered for months. We are incredibly inconvenienced, but the company getting our money could care less. None in the supply chain want to make an effort.

Well, that is all about to change because I do care. That alone makes a difference. If it is worth doing at all, it has value. You should care. I’m shopping again for a flooring company that actually wants me to buy their product. That was the last sandwich from that deli. My son has no choice IF he cares about a car someday. And, I only allow myself wine club memberships having a WOW factor.

When will you all learn the value of actually caring and going beyond mediocrity?

5.22.2012

We, of the Individual

We, of the individual, possess a creative brain,
Voracious intellectual inquisitiveness,
In spite of basic function.

We, of the individual, have a memory,
A supremacy to reason and sway,
In spite of absentmindedness.

We, of the individual, formulate resolutions,
With a capacity to be subtle,
In spite of bad habits.

We, of the individual, possess potential,
A power to realize that potential in actuality,
In spite of the limits endured.